The electric kettle is one of the most-used appliances on any counter. It’s also one of the easiest to get wrong: a hot outer shell, a short cord, a lid that drips. The new Wing WDS-31831B takes a simple, proven approach: a double-wall body with a stainless steel interior and a cool-touch exterior.
For brand owners, retailers and importers building out a kettle range, here’s what the model offers and where it fits.
The WDS-31831B at a glance
The specs below come straight from the product page:
- Capacity: 1700ML (1.7L), enough for 3–5 cups of tea or coffee per cycle.
- Power: 1350–1500W.
- Construction: double wall, with a SUS304 stainless steel interior and a cool-touch plastic exterior.
- Base: 360° cordless, so users can lift and pour from any angle.
- Safety: auto shut-off and boil-dry protection.
- Weight: a lightweight design that’s easy to handle when full.
Why double-wall matters on the shelf
Shoppers can’t test a kettle in the store. They read the box and pick it up. Double-wall construction gives you features that are easy to explain in a few words and easy to feel in the hand.
- Cool to the touch. The outer shell stays safe to handle right after boiling. That’s a clear message for families and shared kitchens.
- Stays hot longer. The insulating layer keeps water hot without an active heating element, so a second cup is ready sooner.
- Stainless where it counts. The water only touches the SUS304 stainless steel interior, which supports a clean-taste story on pack.
Those three points give your packaging, listing copy and in-store signage a simple, credible hierarchy.
The everyday details help too. A 360° cordless base means the kettle sits down at any angle, which suits left- and right-handed users alike. Auto shut-off and boil-dry protection answer the safety questions shoppers ask most often. And a lightweight body makes a full kettle easier to lift and pour. None of these features needs a long explanation, which is exactly what you want on a box or a product listing.
Where it fits in your range
A 1.7L double-wall kettle is a dependable core SKU. It sits comfortably between basic single-wall entry models and feature-heavy variable-temperature units. Some ways buyers use a model like this:
- The everyday hero. A mid-range kettle that carries the line and drives repeat volume.
- A breakfast bundle. Paired with a toaster or coffee maker in a matching finish for gift sets and seasonal displays.
- A step up. An easy upgrade path for shoppers trading up from a basic plastic kettle.
Because the 1700ML capacity covers 3–5 cups, it suits both small households and family kitchens without taking up extra counter space.
Planning an order: packing and lead time
For importers and distributors, the logistics are as important as the product. The product page lists:
- Qty per carton: 6 pieces.
- Container quantities: 2,640 (20GP) / 5,520 (40GP) / 6,480 (40HQ).
Production lead time at Wing is about 35 days, compared with the 50–60 days many factories quote. The difference comes from inspecting in-process on the line rather than in a separate stage after assembly. That gives you more room to lock quantities closer to your launch date. It also makes reorders faster if the model sells through ahead of forecast, so you can keep stock lean without risking empty shelves.
1.7L, double wall, cool-touch, 360° cordless. A core kettle SKU, ready for your brand.
Making it your own
Wing works as an OEM/ODM partner, with industrial design, engineering, product testing, quality control and mass production in-house at our factory in Ningbo. Starting from an existing model like the WDS-31831B is often the fastest route to market: the core engineering is done, and the conversation can focus on how the product should look and be presented under your brand.
Good questions to bring to a first call:
- What finishes and colors fit the rest of your line?
- What does your packaging and labeling need to include for your retail channel?
- What is your target ship date, and what quantity are you planning?
Our U.S. team in Salt Lake City handles North American projects day to day, so you get answers in your time zone.
Adding a kettle to your line?
Book a short call with Wing’s North America team to talk through the WDS-31831B for your brand.
Book a short call